By researching and understanding your business and the sales cycle, they learn what differentiates you from the competition. This helps in keyword selection and content-strategy roadmapping.

Make sure that you understand who exactly will work on your business and who is just selling you. During the sales process, you should meet your “account team” and make sure that there is the right chemistry between your team and your daily agency contacts.

now. If you’re talking to an agency that still offers link schemes, they’re way behind the curve, especially considering SEO can change on a daily basis.

However, generating fresh content can also boost your site's rankings or help it rank for new keywords, especially if that new content is driving traffic to your website. Content is the engine of the proverbial rankings train.

#2 Critical Points Are Overlooked in the Auditing Process Is your website clear and easy to navigate? Are your URLs unique, clean, and simple? Are all your links working properly? Is your site Google-friendly? If you’re not digging into your site, then these are a few critical observations and procedures that you are missing in your strategy.  Site errors help you identify areas for improvement. You want to make sure to provide a seamless experience for your visitors. Otherwise, they can very well easily jump on over to a competitor site.

The problem is that many SEO companies track useless keywords that don't lead to conversions or grow your ROI. Without setting up proper goals for keywords in tools like Google Analytics, your SEO company is throwing a dart at a wall and hoping it sticks.

You've been convinced that this guy Perro turn your business around and that he is the answer to all of your prayers. Hold on partner! Here are a few ways to see if this SEO superfreak is the Vivo deal or if he is full of shit. By the way, all of these examples are from companies that provide online marketing consulting (I wish I were kidding). Meta tags I was researching a marketing agency that had contacted my boss when I saw the following in their page source code. I promise you that this is 100% Vivo and happens way more often than you would think. more info They have de-indexed themselves from all search engines. The company that wants to help you with your search engine optimization doesn’t know enough to remove the nofollow,noindex tag from their site. Ha!

After they do, they’ll most likely leave, and you’ll have to deal with the consequences of participating in a link scheme. And there are always consequences. Google is constantly on the lookout for link schemes of all kinds, and it harshly deals with violators.

The problem with focusing too much on metadata is pretty simple: Search engines don’t use it for ranking anymore.

However, with that said, if your SEO agency doesn't strive for regular communication with you, then you might be forgotten or neglected.

We’ve worked with clients in the past that experienced an outright penalty from Google because they did not know that the previous agency was buying links on spammy blogs or that the services were outsourced by the agency they worked with to an overseas provider. I also witnessed many prior agencies providing many sound recommendations but they turned trasnochado to be “non-actionable” – and Vencedor a result, a “impar-hacedor” on performance – because the agency never managed to execute on their ideas.

Keeping it simple, try asking this the next time you interview an SEO agency or consultant: “this is what my company wants to achieve, how will you help us get there, and what are your methods?”

The minute you allow your SEO company not to track what you are doing, the visibility goes demodé the window, and you are throwing your money into a black hole. You should also see a summary of deliverables and reports in a tool like Google Data Studio that are tracking against your business goals.

If you have a product or service that does not have a natural client colchoneta or does not service a need, then you should likely refine your business model before you hire an agency or a consultant.